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Who we are At REI, we believe that a life outdoors is a life well lived. We've been sharing our passion for the outdoors since 1938. Anyone can join and everyone belongs. Benefits include great gear offers, special pricing on events and an annual Co-op Member Reward—for life. Join once, enjoy forever. Outdoor equity, climate action, places we love. Raise your voice in the movement to protect and share life outdoors. Apply for the new REI Co-op® Mastercard® Earn a $100 REI gift card after your first purchase outside of REI within 60 days from account opening.