**Content management has become a core issue in many companies.Content that brings added value to customers and enables an optimal customer experience has become one of the most important and valuable assets.The amount of data generated is now growing immeasurably
Editors and content managers are no longer justwith the challenge of producing relevant content on a daily basis, they also have to manage the existing content in a sensible way and distribute it in a multichannel environment. This does not just involve texts, but also images, videos, Graphics and other forms of content. In order not to lose track here and to be able to keep up with the requirements of digital transformation, artificial intelligence can intervene in a supportive manner. **Content managers have to rethink**
The tasks that arise in content management, such as fast content creation, the use of different channels or individualization of the content, are diverse and can only be managed manually with difficulty these days. Content managers therefore face a new challenge: they need to have a feel for it develop the extent to which they can use artificial intelligence to automate processes. The use of automation tools makes sense in many cases and, above all, facilitates standardized processes. So far, such tools have been used rather hesitantly, but the trend is towards broader use of technology with artificial intelligence, because this area has a lot of potential. As a new trend concept in content management, AI can simplify and automate many tasksArtificial intelligence for efficient content management**

AI tools can help with a whole range of content management tasks. For example, they are able to uncover and fill gaps in the content. It is even possible to create entire blocks of text with such tools: leave short messages, press releases or product descriptions can easily be generated automatically based on entered keywords. User-generated content such as reader comments can also be specifically filtered with the appropriate tools. Using sentiment analysis, the attitude expressed is classified as positive or negative and the administrator is informed about which comments are particularly should be viewed promptly. In this way, he can react quickly to entries that are classified as critical. A pure text search is relatively easy these days, but content such as images or videos must also be provided with keywords in order to enable them to be found. Here can Artificial intelligence, for example, with a Automatic image analysis can help, because it recognizes what can be seen in the image and assigns appropriate keywords. Another task that can be performed with the help of artificial intelligence is testing websites for functionality and topicality. In the event of malfunctions, the administrator automatically becomes the administrator Another form of testing, A/B testing, can also be facilitated: If two variants of a system are to be evaluated, an AI tool can use previous results of conversion rates and traffic to develop mathematical models that determine which tone the user should be best addressed or what performance the content has achievedCustomer satisfaction is increased**
Artificial intelligence contributes a lot to customer satisfaction, for example by using the latest technologies to analyze the customer's click behavior and display and effectively place appropriate content in real time - a website user finds nothing more annoying than inappropriate content or annoying advertising banners. Also in the form of chatbots Artificial intelligence active for the customer. Among other things, they can intervene in an advisory capacity in the event of problems, display the appropriate content or facilitate the search for certain content elements. In this way, they are increasingly becoming intelligent personal assistants who are helpful to the users. According to a Gartner study, the majority of companies will spend more money on chatbots than on the development of mobile apps by 2021. This shows that artificial intelligence in content management is becoming more and more relevantArtificial intelligence in content management is worthwhile **
Even if it sounds strange at first to automate highly complex activities such as creating and managing content, it shows that the use of artificial intelligence in content management makes sense. If it is used in the right places, it can do many things take over or simplify time-consuming processes.The examples given are by no means all of the facets that the potential of AI entails - it is best to critically examine the processes in your company and consider what artificial intelligence can do for youI am interested in the development of content management in the digital age?In the free e-book "Content Management in Transition" by contentpepper you will learn how customer demands and new technologies are changing the field and the seven trends in content management of the future